Graphic Designer
@Providence, RI      
 About

ASACPANG — JUICY CRISP

Packaging Design, Identity Design, Branding
2025

AsaCPang is a conceptual beverage branding project inspired by hwachae, a traditional Korean fruit punch known for its crisp texture and refreshing clarity. The brand is built around the sensory contrast of “crisp” and “pop,” the snap of biting into fruit followed by a bright, juicy burst of flavor.

The name AsaCPang comes from Korean onomatopoeia: “asak (아삭)”, the sound of biting into something crisp, and “pang (팡)”, the refreshing, juicy kick that follows. This sensory moment shapes the brand’s identity, translating the experience of hwachae into liquid form through a clean opening taste, natural fruit sweetness, and a light, refreshing finish.

Positioned as a 100% fruit-based, low-calorie soda, AsaCPang balances health-conscious values with playful, expressive branding. Rather than relying on literal fruit imagery, the identity uses sensory language and visual systems to reinterpret tradition through a modern, scalable beverage brand.