Graphic Designer
@Providence, RI      
 About

Dongdaemun Design Plaza DDP

Branding, Identity Design, Web Design

2024

This project reimagines the digital and visual identity of Dongdaemun Design Plaza (DDP), a major cultural and architectural landmark in Seoul, South Korea. The website was redesigned in Figma to create a modern, intuitive, and user-centered experience that reflects DDP’s futuristic character and diverse cultural programming.

The brand identity system extends beyond the website into multiple physical and operational applications. Visitor-facing materials include branded items such as tote bags and informational assets for tourists and guests, while lanyards were developed for staff use to ensure internal consistency. A redesigned DDP business card further reinforces a cohesive visual language across digital and physical touchpoints.

Together, these elements form a unified, scalable identity system that improves clarity, usability, and brand recognition across public and institutional contexts.