Graphic Designer
@Providence, RI      
 About

Measurement Based Care (MBC) Campaign

Branding, Identity Design, Visual System
2025

This project is a branding and awareness campaign focused on Measurement-Based Care (MBC), a clinical approach that uses regular patient feedback to improve mental health treatment outcomes. The campaign addresses common misconceptions around MBC by reframing it as supportive, human-centered, and empowering rather than clinical or data-heavy.

The concept translates abstract ideas of tracking, reflection, and progress into accessible, experiential touchpoints, allowing audiences to engage with MBC through interaction rather than explanation alone. The campaign was designed to build trust and clarity while maintaining a warm, approachable visual tone.

The brand system uses posters as primary communication tools, supported by a pop-up event structure featuring multiple interactive stations. Together, the materials create a cohesive campaign that communicates MBC's value across physical and digital channels.